Guest: Jon Olinto, Co-Owner, b.good
A couple decades ago, a dissatisfied restaurant patron might have written an angry letter to a corporate office. Satisfied customers might have raved to a few friends. These days, all you need is a smartphone and a Twitter account to voice your opinion – and get it heard. Social media can be a great jump-start for independently owned restaurants and small businesses when it comes to promotions, advertising, and communicating with customers. The truth is, marketers can learn from the grassroots methods by which restaurants and small businesses are utilizing social networks. Join us, along with special guest Jon Olinto, co-owner of b.good, an independent Boston-based burger chain that’s redefining fast food, as we take a look at how local businesses are benefiting from social media.