This Week in Social Media

Guest: Vijay Iyer, Director of Public Affairs and Corporate Communications for OnStar

In 2015, analysts estimate worldwide sales of 3 million hybrid and electric cars and light trucks – and almost 100 million electric scooters and bikes. EVs represent more than just a different way to turn the wheels on the family car – they are a wholesale re-thinking of consumer mobility, introducing cars that have as much in common with your smartphone and your laptop as they do with the car in your garage right now. Questions are inevitable, of course. How should an electric car behave? How should manufacturers prepare consumers for the differences in owning, driving and maintaining it? What responsibilities should marketers and product managers take on to help this market take off? And will the EV “cool factor” taper off or continue to grow? Whatever the answers to these questions, it is clear that the electric vehicle will be a connected vehicle. And that mobile, social, and local technologies will be key to shaping vehicles as they move from prototype to production. Join Mike O’Toole, President, PJA, for a provocative discussion that gets to the heart of the probable and probes the limits of the possible. He’ll be joined by Vijay Iyer, Director of Public Affairs and Corporate Communications for OnStar.

Guest: Matt Magee, VP, Digital Strategy

Mobile offers smaller brands a few ways to gain an unfair advantage over their bigger, better funded competitors. While some of these are temporary opportunities that exist at this time because of where mobile marketing is on the maturity curve, others come from unique characteristics of the mobile device experience. Join Mike O’Toole with guest Matt Magee, VP, Digital Strategy, PJA as they discuss the these issues and why brands should act now to take advantage of the benefits of mobile.

Guest: Martin LaMonica, Senior Writer, CNet

As the green technology trend continues to emerge, it becomes clear that digital and social media could be a critical component in its growth. Social and digital drive the behavioral changes, awareness, education, networking and collaboration that green industries like Electric Vehicles need to break into the mainstream. This week join host Mike O’Toole with guest Martin LaMonica, Senior Writer, CNet, as they discuss the connection between digital and green technology.

Guest: Aaron DaSilva, Executive Creative Director, PJA

In a typical buying process, B2B buyers are heavily influenced by third-party editorial and social user voices. And no matter what those voices are saying, there are ways to turn them into an unfair advantage for your brand. What are some of the platforms out there that can help brands identify these voices? And what strategies can marketers employ to leverage them for their brand? Join Mike O’Toole and guest Aaron DaSilva, Executive Creative Director, PJA, as they discuss this issue and present several relevant case studies that show how you can make the conversation work for you.

Guest: Doug Aamoth, Editor, Techland

With the recent announcement of the iPhone 4S and the Kindle Fire, it’s clear that Apple and Amazon continue to secure their reputation as game-changers. But with many people disappointed with the iPhone 4S, the Kindle Fire may be the new device that deserves all the hype. Join Mike O’Toole and special guest Doug Aamoth, Editor, Techland, as they discuss the implications of these devices and what we can expect from them in the near future.