The Electric Car and Your Digital Future

March 22nd, 2012

Guest: Vijay Iyer, Director of Public Affairs and Corporate Communications for OnStar

In 2015, analysts estimate worldwide sales of 3 million hybrid and electric cars and light trucks – and almost 100 million electric scooters and bikes. EVs represent more than just a different way to turn the wheels on the family car – they are a wholesale re-thinking of consumer mobility, introducing cars that have as much in common with your smartphone and your laptop as they do with the car in your garage right now. Questions are inevitable, of course. How should an electric car behave? How should manufacturers prepare consumers for the differences in owning, driving and maintaining it? What responsibilities should marketers and product managers take on to help this market take off? And will the EV “cool factor” taper off or continue to grow? Whatever the answers to these questions, it is clear that the electric vehicle will be a connected vehicle. And that mobile, social, and local technologies will be key to shaping vehicles as they move from prototype to production. Join Mike O’Toole, President, PJA, for a provocative discussion that gets to the heart of the probable and probes the limits of the possible. He’ll be joined by Vijay Iyer, Director of Public Affairs and Corporate Communications for OnStar.

 

The Mobile Unfair Advantage

December 8th, 2011

Guest: Matt Magee, VP, Digital Strategy

Mobile offers smaller brands a few ways to gain an unfair advantage over their bigger, better funded competitors. While some of these are temporary opportunities that exist at this time because of where mobile marketing is on the maturity curve, others come from unique characteristics of the mobile device experience. Join Mike O’Toole with guest Matt Magee, VP, Digital Strategy, PJA as they discuss the these issues and why brands should act now to take advantage of the benefits of mobile.

 

How Digital Media is Changing the Tech News Business

November 10th, 2011
Guest: Elizabeth Heichler, Editor-in-Chief, IDG News Service
As people continue to use social media as a way to discover news, it’s inevitable that journalists will have to adapt to this new cultural norm. We’ve talked in the past about how this affects newspapers like the New York Times, but it’s also affecting niche news industries like technology journalism. Join Mike O’Toole and special guest Elizabeth Heichler, Editor-in-Chief, IDG News Service, as they talk about how digital media has changed the way journalists report and deliver news and what this means for the future of technology journalism.
 

Digital Media and the Green Technology Revolution

November 3rd, 2011

Guest: Martin LaMonica, Senior Writer, CNet

As the green technology trend continues to emerge, it becomes clear that digital and social media could be a critical component in its growth. Social and digital drive the behavioral changes, awareness, education, networking and collaboration that green industries like Electric Vehicles need to break into the mainstream. This week join host Mike O’Toole with guest Martin LaMonica, Senior Writer, CNet, as they discuss the connection between digital and green technology.

 

Your Audiences Are Talking. 5 Ways to Make the Conversation Work for You.

October 20th, 2011

Guest: Aaron DaSilva, Executive Creative Director, PJA

In a typical buying process, B2B buyers are heavily influenced by third-party editorial and social user voices. And no matter what those voices are saying, there are ways to turn them into an unfair advantage for your brand. What are some of the platforms out there that can help brands identify these voices? And what strategies can marketers employ to leverage them for their brand? Join Mike O’Toole and guest Aaron DaSilva, Executive Creative Director, PJA, as they discuss this issue and present several relevant case studies that show how you can make the conversation work for you.

 

Why the Kindle Fire—not the new iPhone—is the device that will change the game

October 6th, 2011

Guest: Doug Aamoth, Editor, Techland

With the recent announcement of the iPhone 4S and the Kindle Fire, it’s clear that Apple and Amazon continue to secure their reputation as game-changers. But with many people disappointed with the iPhone 4S, the Kindle Fire may be the new device that deserves all the hype. Join Mike O’Toole and special guest Doug Aamoth, Editor, Techland, as they discuss the implications of these devices and what we can expect from them in the near future.

 

Funny Where You Least Expect It – Why Business Marketing Should Lighten Up: Part II

September 29th, 2011
Guest: Tim Washer, Senior Marketing Manager, Cisco Systems
When trying to reach an audience through marketing, it’s important to access your buyers’ rational sides and their emotional sides. And the second one can be tricky – especially in markets like business and technology. Humor is the basis of so much advertising in the consumer world, but it’s more challenging to incorporate it in the B2B world. What’s the impact of humor in marketing? And what are some ways to ensure that it’s successful? Join Mike O’Toole, along with special guest Tim Washer, comedy writer and Senior Marketing Manager at Cisco Systems, as they discuss the emotional side of business marketing.
 

Funny Where You Least Expect It – Why Business Marketing Should Lighten Up

September 22nd, 2011
Guest: Tim Washer, Senior Marketing Manager, Cisco Systems
When trying to reach an audience through marketing, it’s important to access your buyers’ rational sides and their emotional sides. And the second one can be tricky – especially in markets like business and technology. Humor is the basis of so much advertising in the consumer world, but it’s more challenging to incorporate it in the B2B world. What’s the impact of humor in marketing? And what are some ways to ensure that it’s successful? Join Mike O’Toole, along with special guest Tim Washer, comedy writer and Senior Marketing Manager at Cisco Systems, as they discuss the emotional side of business marketing.
 

HTML5 and the Mobile-First World

September 15th, 2011
Guest: Evan McDaniel, Director of Technology, PJA
Ever since Steve Jobs’ open letter about ditching Flash for HTML5, the Internet has seen the rise of this increasingly popular coding language. With HTML5, brands can develop websites and apps that work across a variety of platforms. But what does this mean for the future of the Internet and the battle between native apps and the mobile web? Join Mike O’Toole, along with guest Evan McDaniel, Director of Technology, PJA, as they explore the advantages and disadvantages of HTML5 and what it means for marketers.
 

LinkedIn and B2B: A Match Made in Heaven

August 4th, 2011
Guest: Matt Magee, VP, Digital Strategy, PJA
Facebook is the big social network that everyone’s always talking about, but LinkedIn delivers the professional audiences that B2B marketers crave. And as it continues to grown past 100 million users, it keeps getting more appealing. But how can B2B marketers take advantage of the many opportunities that LinkedIn has to offer? Join host Mike O’Toole with guest Matt Magee, VP, Digital Strategy, PJA, as they discuss real-world success stories and share best practices for getting the most out of LinkedIn.